Innovating the world of specialty chemicals for electronics and surface finishing
By Nathalie BRUNELLE
Directrice Stratégie Développement Recherche de la Branche Raffinage-Chimie, Groupe TOTAL.
and Reinhard SCHNEIDER
Président-Directeur Général d’Atotech
Atotech is the leading company in the electroplating sector based on worldwide sales. It is active in the markets for electronics (printed circuits, semiconductors) and general surface treatments (automotive, construction, furnishing). Atotech has seventeen production sites worldwide, including seven in Asia, six in Europe, three in North America and one in South America. The company’s sales totaled circa 1 billion Euros in 2014, up by 7% compared to 2013, primarily due to the growth in sales of electroplating equipment for the electronics market. In 2014, Atotech successfully pursued its strategy to differentiate its products through a comprehensive service provided to its customers in terms of equipment, processes, design of facilities and chemical products and through the development of green, innovative technologies to reduce environmental footprint. This strategy relies on global coverage provided by its technical centers located near customers. Atotech intends to continue to grow in Asia, which already represents approximately 67% of its global sales. In order to strengthen its position in the electronics market, Atotech plans to increase and modernize its production capacity in Asia with two major projects in Malaysia and China. By relocating production as close as possible to its markets, these two projects are also part of its cost-cutting strategy.